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GAYLE GRIN, AN INDEPENDENT DESIGNER AND CREATIVE DIRECTOR IN Nova Scotia
Vancouver Province Proposal
REDESIGN, PRINT AND RESPONSIVE
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Creative Director of responsive web design
and a proposal for print design for tabloid Vancouver Province
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theprovince.com
The Vancouver Province, a tabloid, encourages local outrage stories as well as Sports and Entertainment. The redesign mandate was to be PLAYFUL, VISUAL and SENSATIONAL.
Like the Postmedia broadsheet redesign, content was colour coded: lime green for Sports, magenta for Entertainment, Travel, Homes and Style and orange for News.
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SAME DAY COMPARISON
EXISTING DESIGN
PROPOSED DESIGN
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The redesign was held for print after Postmedia's acquisition of the Sun papers who shared similar readership: a possible common design 'waiting to happen.'
However, this redesign was implemented online
theprovince.com
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