REDESIGN, PRINT AND RESPONSIVE
Creative Director of responsive web design
and a proposal for print design for tabloid Vancouver Province
The Vancouver Province, a tabloid, encourages local outrage stories as well as Sports and Entertainment. The redesign mandate was to be PLAYFUL, VISUAL and SENSATIONAL.
Like the Postmedia broadsheet redesign, content was colour coded: lime green for Sports, magenta for Entertainment, Travel, Homes and Style and orange for News.
SAME DAY COMPARISON
The redesign was held for print after Postmedia's acquisition of the Sun papers who shared similar readership: a possible common design 'waiting to happen.'